brand awareness vs notorious brand

The phrases 'brand awareness' and 'notorious brand' have different meanings and are not directly comparable. 'Brand awareness' refers to how well a brand is recognized by consumers, while 'notorious brand' implies a negative reputation or being widely known for something bad. They are used in different contexts and convey different connotations.

Last updated: March 20, 2024 • 551 views

brand awareness

This phrase is correct and commonly used in marketing and business contexts to refer to how well a brand is recognized by consumers.

The term 'brand awareness' is used to describe the extent to which consumers are familiar with a particular brand. It is an important metric in marketing to measure the effectiveness of brand recognition.

Examples:

Improving brand awareness through social media campaigns.
The company invested in a marketing strategy to increase brand awareness among its target audience.

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The packaging can be easily personalised for improved brand awareness.
Mobile has changed the business starting from a new definition of service, interaction and brand awareness.
This way they increase brand awareness and inspire their customers to make more purchases.
We will now roll out to key countries where brand awareness is good, such as Spain, Germany and Russia.
Start generating qualified sales leads, increase your brand awareness and measure those results today.
Born in Turin in the seventies, it then moved to Milan, strengthening brand awareness MIAD (International Food Show confectionery).
Companies with an average brand awareness recognized as medium-high and high have been included in the list.
Success stories from advertisers who have used Google Mobile Ads to increase brand awareness and engagement.
This interactive solution is offered as a way to increase brand awareness and brand experience.
With more than 7 million page visits and 200,000 single users per month, Cosacucino.it gives Star the chance to increase its brand awareness.
Take advantage of all features offered by our platform and reach more audience for your brand awareness and direct response campaigns.
While ads with the brand in the first five seconds have higher ad recall and brand awareness lift, people are also more likely to skip them.
Previous research has shown that there is a consistent relationship between how long an ad is viewable and increases in brand awareness and consideration.
Cartier watch within the watch area's reputation can also be developing, exactly where its blue balloon become the brand awareness of a really broad variety.
It led to a 36% lift in brand awareness, 5% higher than video #1.
Furthermore, Saquella continuously carries out many activities (sponsoring, trade fairs and events) aimed at promoting brand awareness at the institutional level.
Her main goal is to increase the brand awareness and reach out to a broader public.
3, has a strong brand awareness and development of vision;
The online shop to be launched will do its share to promote Super Armor suits within Europe and help to build brand awareness for this high-quality protection apparel.
There is a synergy between them that leads up to an increase of brand awareness and to a greater research of information about companies' products and services.

Alternatives:

brand recognition
brand visibility
brand recall
brand identity

notorious brand

This phrase is correct but is not commonly used in a positive context. It typically refers to a brand that is widely known for negative reasons or has a bad reputation.

'Notorious brand' is used to describe a brand that is infamous or widely recognized for negative associations. It is often used in discussions about branding and reputation management.