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ads are not served vs ads are not serving

Both of these phrases are fine/correct, but are used in different contexts. 'Ads are not served' is commonly used to indicate that ads aren't being provided or displayed, while 'Ads are not serving' is less common and could imply that the ads themselves aren't functioning properly.
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Explained by Miss E.
Editor at TextRanch

Last updated: June 23, 2024

ads are not served

This phrase is correct and commonly used to indicate that ads are not being provided or displayed.

This phrase is typically used to convey that ads are not being shown or made available to users.

Examples:

  • I visited the website, but ads are not served on the page.
  • Due to technical issues, ads are not served at the moment.
  • The ad blocker prevents ads from being served on the website.
  • This ad hoc procedure has served us well this year and is a procedure which has acquired added significance given the fact that there was no reform of the budgetary decisionmaking process in the Intergovernmental Conference concluded in Amsterdam.
  • This goal is not served where part-time work is not the result of a free choice.
  • The good cause is not served by distribution of tasks must be clear.
  • Europe is not served by a trench war between federalists and intergovernmentalists.
  • Competition is not served by establishing a uniform fixed price based on costs, nor are consumer interests.
  • The region is not served by organised silence.
  • Ads are everywhere, but nobody pays attention to them any more.
  • Sweden ads are always focusing on eating crabs.
  • The ads are redirecting site users to what could be a fictitious pharmacy.
  • The ads are real but the passport is fake.
  • Wharf Master's ads are targeted.
  • The cause of justice is not served if civil or criminal court judgments cannot be enforced.
  • The process is not served by speculation about alternative forms of association; that is our permanent objection to Article 71 in the report.
  • Reconciliation is vital for integration and reconciliation is difficult if justice is not served fully.
  • It may be pointed out that if the document instituting the proceedings was not served, no date of service can be indicated in the certificate.
  • It is a sad fact that the EU visa regime has not served its intended purpose.
  • However, to date he has not served his sentence because he has been a fugitive in Brazil where he was granted political refugee status.
  • However, that process is not served in any way by the military and nuclear ambitions of the Islamic Republic of Iran.
  • Therefore, after all, closer cooperation has not served to solve those problems which had a difficult political solution.
  • Until I got a wig dressing up for a few days but not served.

Alternatives:

  • ads are not being displayed
  • ads are not appearing
  • ads are not shown
  • ads are not available

ads are not serving

This phrase is correct but less commonly used. It could imply that the ads themselves are not functioning properly.

This phrase could be used to suggest that the ads are not performing their intended function or are not working as expected.

Examples:

  • The ads are not serving their purpose of increasing brand awareness.
  • The ads are not serving well on mobile devices.
  • The ads are not serving the target audience effectively.
  • DoubleClick is the dominant provider of ad-serving solutions to publishers, advertisers and ad networks.
  • DoubleClick is active in display ad serving.
  • The market investigation has shown that display ad serving technology constitutes a separate market from ad serving technology for text ads.
  • Price variations (even significant) for ad serving tools are unlikely to trigger significant switching between ad networks because the costs of ad serving represents only a small proportion of online advertising costs/revenues for advertisers and publishers.
  • DoubleClick is a provider of ad serving technology.
  • On the advertiser side, DoubleClick is the leading player in the EEA ad serving market together with aQuantive/Atlas (recently acquired by Microsoft).
  • The Commission investigated a number of exclusionary strategies based on DoubleClick's market position in ad serving that the merged entity might engage in.
  • The fact that the ad serving market is currently competitive is also evidenced through a significant price decline of DoubleClick's products for advertisers and publishers, during a period of increasing demand.
  • Currently Double Click is not present in the market for the provision of online space and Google is not providing ad serving tools on a stand alone basis.
  • This is likely to reduce any incentive to offer DoubleClick's display ad serving technology to publishers at a lower price (or even for free) when used in combination with AdSense (i.e. mixed bundling).
  • Pure bundling (i.e. bundling DoubleClick's display ad serving technology with intermediation through AdSense) is likely to be unprofitable in view of the switching this might entail.
  • for undertaking DoubleClick: ad serving management and reporting services.
  • Within the market for display ad serving technology a further subdivision has to be made between the provision of such services to advertisers and the provision of such services to publishers.
  • Despite these relatively high market shares, DoubleClick's market power is limited because DoubleClick faces significant competition from rival suppliers of ad serving tools, to which customers could switch in case of a price increase.
  • the market for provision of online display ad serving technology that could be possibly further subdivided between provision of such services to advertisers and to publishers.
  • In particular, does the Commission believe it is to the benefit of publishers and advertisers to eliminate DoubleClick, one of the few remaining neutral and independent online ad-serving providers, which also happens to be the largest ad-serving provider globally?
  • If yes, how does the Commission intend to ensure that this data (which includes competitors' data collected by DoubleClick during the ad-serving process) is not used to the disadvantage of other online intermediaries and consumers?
  • Is the Commission convinced that the acquisition of the largest ad-serving tools provider (DoubleClick) by the largest ad network (Google) will not create a dominant position for Google in the market for intermediated online advertising?
  • As a result we are not serving the citizens of the Union.
  • But that is not serving you.

Alternatives:

  • ads are not functioning
  • ads are not working properly
  • ads are not performing
  • ads are not achieving their goal

Related Comparisons

is not always vs are not always no souvenirs will be prepared vs souvenirs will not be prepared were not significant vs were not significantly may not be displayed vs may be not displayed will not be displayed vs will be not displayed

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