A lot of our merchandise is vs A lot of our merchandise are

The correct phrase is 'a lot of our merchandise is.' In this case, 'merchandise' is a collective noun, so it is treated as singular. Therefore, 'is' should be used instead of 'are.'

Last updated: March 19, 2024 • 668 views

A lot of our merchandise is

This phrase is correct. 'Merchandise' is a collective noun and should be treated as singular.

Use 'a lot of our merchandise is' when referring to a large quantity of merchandise as a singular entity.

Show examples from the web [+]

Sep 10, 2015 ... but a lot of our merchandise is specially commissioned licensed products that aren't available anywhere else, plus lots of limited edition items.
A lot of our merchandise is handmade by local people and, of course, a lot of it is pieces from the past. If its antiques, vintage, mid century, primitive or anything in ...
Aug 26, 2011 ... “We specialize in custom tobacco products and premium cigars — a lot of our merchandise is stuff that people haven't had before. We want to ...

A lot of our merchandise are

This phrase is incorrect. 'Merchandise' is a collective noun and should be treated as singular.

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A lot of our merchandise is vs A lot of our merchandise are