a certain age demographic vs this age demographic

Both phrases are correct, but they are used in slightly different contexts. 'A certain age demographic' is used when referring to a specific, unidentified age group, while 'this age demographic' is used when referring to a particular age group that has already been mentioned or is clearly understood in the context.

Last updated: March 08, 2024 • 1136 views

This phrase is correct and commonly used in English.

"a certain age demographic"

This phrase is used when referring to a specific, unidentified age group. It implies that the age group being discussed is known or understood within the context.

Examples:

The product is targeted at a certain age demographic that values sustainability.
The survey results showed a preference for a certain age demographic in the marketing campaign.

Show examples from the web [+]

Sep 5, 2014 ... You don't have to be of a certain age demographic to love Longmire, you just need to enjoy great acting, a well written show, and something ...
Dec 2, 2014 ... But the selection of the content was also somewhat strategic in that it self- selected itself with a certain age demographic that shared memories ...
... on the basis of general attributes, such as whether or not an email address is present, whether or not the user is within a certain age demographic, and so on.
... to age in place. A NORC, though not built specifically for a certain age demographic, occurs where a congregation of residents 60 and older live cooperatively.

Alternatives:

a specific age demographic
a particular age group
a distinct age range
a particular demographic segment
a defined age group

This phrase is correct and commonly used in English.

"this age demographic"

This phrase is used when referring to a particular age group that has already been mentioned or is clearly understood in the context. It implies a specific, known age group.

Examples:

Our target market is this age demographic, so we need to tailor our advertising accordingly.
This age demographic is more likely to engage with social media platforms.

Show examples from the web [+]

Mar 19, 2013 ... Because of the first two of these assumptions, advertisers spend 10 times as much trying to reach this age demographic as they do to reach the ...
Apr 21, 2014 ... This research also suggests that this age demographic may be less responsive to a donation message that is generic and/or conveyed through ...
Jan 11, 2008 ... Even with the huge range of lifestages in this age demographic, they are getting settled into the routines of life. Described as the Middle Youth, ...
Jan 24, 2012 ... The problem, from the automaker's point of view, is that thus far consumers in this age demographic haven't shown nearly as much interest in ...

Alternatives:

the age group in question
the specified age range
the demographic under discussion
the particular age bracket
the age range being considered

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a certain age demographic vs this age demographic