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On social media vs In social media

It is slightly more common to say "on social media" than "in social media."
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Explained by Kay
Editor at TextRanch

Last updated: December 10, 2017

On social media

This phrase is correct.

This is a good phrase to use when talking about Twitter, Facebook, Instagram, and other Websites where people share information and photos.

Some examples from our editors:

  • The other day, I watched a program on social media.
  • Her photos and posts can be found on social media sites.

Some alternatives from our editors:

  • On social media sites

In social media

This phrase is correct.

You can use this phrase when talking about things that are in the realm of social media.

Some examples from our editors:

  • Find the highest-quality content in social media.
  • What are the most popular hashtags in social media?
  • Branded content in social media is often indistinguishable from user-generated content.

Some alternatives from our editors:

  • in the realm of social media
  • in social media venues
  • on social media sites

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