increasing customer loyalty vs improving customer loyalty

Both phrases are correct and commonly used in English. They convey slightly different nuances: 'increasing customer loyalty' suggests a focus on growth or expansion, while 'improving customer loyalty' implies enhancing the quality or effectiveness of existing loyalty. The choice between them depends on the specific goal or context of the situation.

Last updated: March 26, 2024 • 889 views

This phrase is correct and commonly used in English.

"increasing customer loyalty"

This phrase is used when the goal is to grow or expand the level of loyalty that customers have towards a business or brand.

Show examples from the web [+]

Customer loyalty is further strengthened by increasing the addictive effect through additives that facilitate the absorption of nicotine.
You're members of their customer loyalty program.
These studies recognise that advertising can build brand value and improve customer loyalty.
'IFRIC Interpretation 13 customer loyalty programmes'
This Interpretation applies to customer loyalty award credits that:
There are very high customer loyalty rates which result in high entry barriers.
To secure customer loyalty, market operators are therefore encouraged to practise an attractive rates policy.
We are looking at a potential 40% falloff in customer loyalty.
In the cushions of my couch I found this customer-loyalty card to a place called Blazer Barn. I assume it's yours.
The explicit adoption of customer loyalty schemes alongside the customary discounts is likewise right and necessary, but the Commission did not take it into account.
Subject: Customer loyalty schemes in cross-border trade
I understand from reports from my constituency that a number of wholesale chains and department stores offer customer loyalty programmes that are not valid outside Germany.
Customer loyalty programmes are used by entities to provide customers with incentives to buy their goods or services.
Customer loyalty programmes are used by entities to provide customers with incentives to buy their goods or services.
NESA and KE have strong energy brands and can achieve cost synergies and increased customer loyalty by sales of duel fuel.
It would have imposed an unnecessarily heavy bureaucratic burden on many intermediaries, without increasing customer protection.
On 5 July 2007, the International Financial Reporting Interpretations Committee (IFRIC) published IFRIC Interpretation 13 customer loyalty programmes, hereinafter 'IFRIC 13'.
We now have an important tool in increasing customer awareness of what goes into cosmetics, which would only be enhanced by a focus on animal testing.
The present wording of 'temporary' discounts would not cover customer loyalty schemes, or would only do so if temporary sales promotions were conducted as part of such schemes.
Improving the quality of service provided by operators is certainly one way to gain customer loyalty and attract new customers;

Alternatives:

boosting customer loyalty
enhancing customer loyalty
building customer loyalty
strengthening customer loyalty
fostering customer loyalty

This phrase is correct and commonly used in English.

"improving customer loyalty"

This phrase is used when the focus is on enhancing the quality or effectiveness of the loyalty that customers already have towards a business or brand.

Show examples from the web [+]

Improving the quality of service provided by operators is certainly one way to gain customer loyalty and attract new customers;
1.17 notes the Commission's efforts to boost rail freight's share of the market under continuing difficult circumstances. Improving the quality of service provided by operators is certainly one way to gain customer loyalty and attract new customers;
You're members of their customer loyalty program.
These studies recognise that advertising can build brand value and improve customer loyalty.
Customer loyalty is further strengthened by increasing the addictive effect through additives that facilitate the absorption of nicotine.
'IFRIC Interpretation 13 customer loyalty programmes'
This Interpretation applies to customer loyalty award credits that:
There are very high customer loyalty rates which result in high entry barriers.
To secure customer loyalty, market operators are therefore encouraged to practise an attractive rates policy.
We are looking at a potential 40% falloff in customer loyalty.
In the cushions of my couch I found this customer-loyalty card to a place called Blazer Barn. I assume it's yours.
The explicit adoption of customer loyalty schemes alongside the customary discounts is likewise right and necessary, but the Commission did not take it into account.
Subject: Customer loyalty schemes in cross-border trade
I understand from reports from my constituency that a number of wholesale chains and department stores offer customer loyalty programmes that are not valid outside Germany.
Customer loyalty programmes are used by entities to provide customers with incentives to buy their goods or services.
Customer loyalty programmes are used by entities to provide customers with incentives to buy their goods or services.
NESA and KE have strong energy brands and can achieve cost synergies and increased customer loyalty by sales of duel fuel.
On 5 July 2007, the International Financial Reporting Interpretations Committee (IFRIC) published IFRIC Interpretation 13 customer loyalty programmes, hereinafter 'IFRIC 13'.
The present wording of 'temporary' discounts would not cover customer loyalty schemes, or would only do so if temporary sales promotions were conducted as part of such schemes.
- Arvato: Conceptual design and realisation of technical services in the area of mobile telecommunication marketing and customer loyalty;

Alternatives:

enhancing customer loyalty
strengthening customer loyalty
boosting customer loyalty
building customer loyalty
fostering customer loyalty

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increasing customer loyalty vs improving customer loyalty