"the roi of" vs "the roi on"

Question

"the roi of" vs "the roi on"

Both "the ROI on" and "the ROI of" are commonly used phrases in English, but they are used in different contexts. "The ROI on" is used when referring to the return on investment for a specific item or action, while "the ROI of" is used when discussing the return on investment of a broader concept or overall strategy.

Last Updated: March 20, 2024

Use "the ROI of" when discussing the return on investment of a broader concept, strategy, or overall investment.

Examples:

What is the ROI of our marketing efforts this quarter?
The ROI of implementing this new system is still being evaluated.
We need to analyze the ROI of our expansion plans.
The ROI of investing in renewable energy is becoming more attractive.
Can you calculate the ROI of this long-term investment?

Alternatives:

the return on investment of
the return on investment for

Use "the ROI on" when discussing the return on investment for a specific item, action, or investment.

Examples:

What is the ROI on this marketing campaign?
We need to calculate the ROI on this new equipment purchase.
Can you provide the ROI on this training program?
The ROI on this project is expected to be significant.
Have you determined the ROI on that investment?

Alternatives:

the return on investment on
the return on investment for

Answer 1

the roi of

This phrase is correct and commonly used when discussing the return on investment of a broader concept or overall strategy.

Answer 2

the roi on

This phrase is correct and commonly used when referring to the return on investment for a specific item or action.

"the roi of" vs "the roi on"

the roi of

the roi on

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