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"customer base" vs "customer oriented"

Both phrases are correct, but they have different meanings and are not directly comparable. 'Customer oriented' refers to a business or organization that focuses on meeting the needs and preferences of its customers. 'Customer base' refers to the group of customers who regularly purchase goods or services from a particular business.

Last Updated: March 17, 2024

customer base

This phrase is correct and commonly used in English.

It refers to the group of customers who regularly purchase goods or services from a particular business.

Examples:

  • The company has a large customer base that is loyal to their brand.
  • Expanding our customer base is a key goal for the upcoming quarter.

Alternatives:

  • clientele
  • customer pool
  • customer segment
  • customer group
  • customer network

customer oriented

This phrase is correct and commonly used in English.

It refers to a business or organization that focuses on meeting the needs and preferences of its customers.

Examples:

  • The company is known for being customer oriented, always putting the customer first in their decision-making.
  • Our customer-oriented approach has helped us build strong relationships with our clients.

Alternatives:

  • customer-focused
  • customer-centric
  • customer-driven
  • customer-friendly
  • customer-first

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