"build interest in" vs "build interest in that"

Question

"build interest in" vs "build interest in that"

Both phrases are correct, but they are used in slightly different contexts. 'Build interest in' is more commonly used and is a concise way to express generating interest in something. 'Build interest in that' is also correct but is used when referring to a specific thing or topic that needs interest to be generated.

Last Updated: April 06, 2024

This phrase is used to express the action of creating or generating interest in something.

Examples:

The marketing campaign aims to build interest in the new product.
The teacher used interactive activities to build interest in the lesson.
The museum's unique exhibits help build interest in history.
The speaker's engaging presentation helped build interest in the topic.
The company's innovative approach helped build interest in their services.

Alternatives:

generate interest in
foster interest in
cultivate interest in
spark interest in
arouse interest in

This phrase is used when referring to a specific thing or topic that needs interest to be generated.

Examples:

The presentation aims to build interest in that new project.
The campaign is designed to build interest in that upcoming event.
The article seeks to build interest in that controversial topic.
The speaker's goal is to build interest in that important issue.
The company's strategy is to build interest in that innovative product.

Alternatives:

generate interest in that
foster interest in that
cultivate interest in that
spark interest in that
arouse interest in that

Answer 1

build interest in

This phrase is correct and commonly used in English.

Answer 2

build interest in that

This phrase is correct but is used in a more specific context.