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"increase brand awareness" vs "improve brand awareness"

Both phrases, 'increase brand awareness' and 'improve brand awareness,' are correct and commonly used in English. They convey a similar meaning of enhancing the recognition and visibility of a brand. The choice between the two may depend on the specific context or the desired nuance.

Last Updated: March 26, 2024

increase brand awareness

This phrase is correct and commonly used in English to refer to the action of raising the level of recognition and familiarity with a brand.

This phrase is used when discussing strategies to make a brand more widely known and recognized by the target audience.

Examples:

  • Our marketing campaign aims to increase brand awareness among young adults.
  • Using social media can help increase brand awareness significantly.
  • One of the key objectives this year is to increase brand awareness in new markets.

Alternatives:

  • boost brand awareness
  • enhance brand awareness
  • build brand awareness
  • raise brand awareness
  • grow brand awareness

improve brand awareness

This phrase is also correct and commonly used in English to convey the idea of enhancing the recognition and visibility of a brand.

This phrase is suitable for situations where the focus is on enhancing the existing level of brand awareness rather than just increasing it.

Examples:

  • We need to implement strategies to improve brand awareness in the local market.
  • The new advertising campaign is expected to improve brand awareness among our target audience.
  • Regular customer engagement can help improve brand awareness over time.

Alternatives:

  • enhance brand awareness
  • boost brand awareness
  • strengthen brand awareness
  • heighten brand awareness
  • build brand awareness

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