quality vs assure

Question

A complete search of the internet has found these results:

quality is the most popular phrase on the web.

Some examples from the web:

1 a : peculiar and essential character : nature <her ethereal quality — Gay Talese > b ... 2 a : degree of excellence : grade <the quality of competing air service ...
ISO 8402-1986 standard defines quality as "the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied ...
In business, engineering and manufacturing, quality has a pragmatic interpretation as the non-inferiority or superiority of something; it is also defined as fitness ...
food of poor quality; silks of fine quality. 4. high grade; superiority; excellence: wood grain of quality. 5. a personality or character trait: kindness is one of her ...

Some examples from the web:

Comitology is indispensable to assure refinement of the INSPIRE-instrument.
Numbered serially to assure correct installation sequence.
Buffy will be here, I assure you.
Buffy will be here, I assure you.
To assure your mother's continued safety.
Guns assure the highest number of fatalities.
They assure me Agent Burke is alive.
EU Member States assure their energy resources by concluding bilateral agreements.
The differences assure diversity and richness.
Its excellent mechanical properties assure good resistance in heavy duty conditions.
Please assure them of my prayers and spiritual solicitude.
Thereby we assure full transparency and guarantee absolute credibility.
The common areas are videotaped to assure major security.
My astrologers assure me that the timing is propitious.
That, I can assure you... I am.
I can assure you, it will be very instructional.
You can assure us that we have all the facts.
Miss Bennet will receive every possible attention, I assure you.
Quite the contrary, I assure you.
I assure you it has no bearing on the case.

Answer 1

More popular!

quality

270,000,000 results on the web

Answer 2

222,000,000 results on the web